media and communication at muhlenberg college

The Communication Club continues its efforts to provide members first hand exposure to some of the Lehigh Valley’s most prestigious and cutting edge communication firms.  Most recently, club members visited Altitude Marketing on October 22 where they learned about the firms diverse services, including PR, web design, international advertising, and marketing campaigns.

Club members had a chance to ask Altitude professionals about best practices and career advice.  Rachel Albert, president of the club, described the visit as “extremely informative.”  “We really appreciated the experience to talk one-on-one with professionals.  It was especially great to learn more about careers in public relations and communications, and see how an agency runs on a daily basis.”

See the agency’s press release covering the event for more details.  And if you’re not attending Media and Communication Club meetings, now’s a good time to get involved!

Muhlenberg College is “in the pink.” On October 8, Health Communication students exhibited small group analyses of how breast cancer was framed in women’s magazines published in October 2009, to commemorate National Breast Cancer Awareness Month. Students created poster displays and informational handouts, and engaged directly with students and faculty on issues such as cause related marketing, breast cancer risk factors, and the sociocultural, biomedical, economic, and environmental contexts of breast cancer. This event was coordinated by Dr. Susan Kahlenberg, who is also the Director of the Public Health Minor Program.