media and communication at muhlenberg college

Dr. Pooley, the director of the Media and Communication Honors Program, introduced a crowd of about fifty to Jessica Clark, at the annual honors lecture Tuesday night.  The well-attended talk was the first Clark has given on her soon-to-be-released book, “Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media” Clark’s talk covered the range of high impact media strategies–new and emerging–being leveraged by a growing progressive media sector.  Clark’s message about the potential impact of progressive media on the political landscape opens up a new range of possibilities for students seeking careers in media and communication.  She encouraged students to develop their communication competencies across multiple platforms, gain diverse production experience, and develop skills of collaboration and engagement.  ”The jobs are out there,” Clark said, “but you have to be nimble and creative.”  Clark also emphasized, contrary to many public pronouncements of the “death of journalism,” that we are witnessing “a story of journalism mutating, not dying.”